Features

Analytics Dashboard

ClickIntent tracks every button click, modal view, and form submission. The analytics dashboard turns this raw data into an at-a-glance picture of which CTAs are working and where your visitors are coming from.

Accessing the dashboard

Go to ClickIntent → Analytics in your WordPress admin sidebar. The dashboard loads with the last 7 days of data by default.

ℹ️

Data appears in real time Events are recorded the moment a visitor interacts with a button. Refresh the analytics page to see the latest activity.

Key metrics

Metric

Total Clicks

Every button click recorded across all Sections in the selected date range.

Metric

Conversions

Form submissions and link clicks that completed the lead capture flow.

Metric

Conversion Rate

Percentage of clicks that resulted in a conversion (conversions ÷ clicks).

Metric

Performance Highlights

Your best and worst performing Sections by conversion rate, automatically surfaced at the top of the dashboard.

Pro · Metric

Campaign Attribution

Clicks and conversions broken down by UTM parameters. Only URLs with UTM tags appear here.

Pro · Metric

Funnel Performance

Clicks → modal opens → conversions, broken down per Section as a funnel view.

Pro · Metric

Recommendations

AI-style suggestions based on your Section performance data. Appears once enough analytics have been collected to generate meaningful insights.

Date range filter

The date filter is a Pro feature. The free plugin shows all data with no filter controls. With Pro active, a filter bar appears at the top of the analytics page:

Last 7 days Today ✦ Pro Last 30 days ✦ Pro All time ✦ Pro Custom range ✦ Pro

Last 7 days — the default view for all users; a rolling 7-day window.
Today, Last 30 days, All time, Custom range — available with ClickIntent Pro.

Section performance table

The section breakdown table shows each of your Sections with its own click count, conversion count, and rate. This lets you compare CTAs directly and identify which placements are performing.

Geographic analytics

A Performance by Region table is available in the free plugin, showing which countries, regions, and cities your clicks are coming from. Geographic tracking is disabled by default and must be enabled in ClickIntent → Settings before any location data is collected.

When enabled, the plugin transiently sends a visitor's IP address to ip-api.com to resolve their approximate location. The IP address is never stored — only the resolved country, region, and city are written to your database. You can disable geolocation tracking at any time from the Settings page.

ℹ️

Geographic data is captured at click time Location data is only collected for click events — not modal opens or conversions. If geolocation tracking is disabled, the Performance by Region table will show no data.

Campaign Attribution

When visitors arrive via UTM-tagged links (e.g. ?utm_source=linkedin&utm_medium=social&utm_campaign=launch), ClickIntent captures and stores those parameters separately from the page URL. The Campaign Attribution table shows clicks and conversions broken down by landing page, source, medium, and campaign — so you can see exactly which campaigns are driving conversions, not just traffic.

ℹ️

UTM parameters are stripped from page URLs before storage. The Top Pages report always shows clean URLs (e.g. /pricing), while Campaign Attribution shows the full attribution breakdown separately. No data is lost.

Understanding event types

ClickIntent distinguishes between three types of events, all visible in analytics:

click — The visitor clicked the button. Always recorded first. Includes geo data if geolocation tracking is enabled in Settings.
modal_open — The lead capture modal was displayed. Recorded automatically after a click.
conversion — The visitor completed the action: submitted the form (form_submit), clicked a link (link_click), or submitted via shortcode (shortcode_submit).

Exporting data Pro

ClickIntent Pro adds export buttons to the analytics page. The following exports are available:

Leads CSV — all lead records (name, email, phone, section, page URL, timestamp)
Section Analytics CSV — click and conversion summary broken down by Section
Pages CSV — conversion performance broken down by page URL
Export Full Data (ZIP) — all of the above combined in a single download

Exports reflect the currently active date range filter. Run an All time export to retrieve your complete dataset.

✦

Upgrade to Pro for full data access Pro removes row caps, unlocks all date range filters, adds funnel performance, recommendations, and full data exports. See all Pro features →

Next: Settings →